Alive
Eau de Parfum
| Size | Retail | Gray market | Personal sale |
|---|---|---|---|
| 50 ml | · | $36 to $43 | · |
| 80 ml | · | $38 to $49 | · |
US dollars, before shipping and tax. A range runs from the lowest price to the typical one. Gray market means discount stores outside the house’s own shops and authorized retailers; personal sale means what collectors ask and sell for. A dot means too few prices to show yet.
Where to buy
50 ml on the gray market, last 90 days: steady
80 ml on the gray market, last 90 days: down 21%
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Prices are gathered from public listings and may be incomplete or out of date. They are not an offer to sell or advice on what to pay. Updated November 7, 2026. Cabinet Noir is not affiliated with, endorsed by, or sponsored by Hugo Boss.