Tea Storm, Ink Mark or Moon Tale: Which Louis Vuitton to Try First
Louis Vuitton's Journey to China trio launched in China in 2025 and reached the US in 2026. How Tea Storm, Ink Mark and Moon Tale differ.
Journal
Notes on fragrance and the pleasure of getting to know it.
Creed Beyond Aventus: Which Creed to Try Next
Royal Oud, Viking, Silver Mountain Water and Iris Debonair: the stories behind them, how each differs from Aventus, and US bottle prices.
Les Exclusifs de Chanel: Where to Start, by Taste
Nineteen fragrances, many named for people and places in Gabrielle Chanel's life. Which to try first, by what you like to wear, with US bottle prices.
Every Dior Sauvage Compared: EDT, EDP, Parfum, Elixir, Extrait
Five Sauvages, one name. How the Eau de Toilette, Eau de Parfum, Parfum, Elixir and the 2026 Extrait differ, who each suits, and what Dior charges.
If You Like Baccarat Rouge 540: What Else to Try and Why
The story of Baccarat Rouge 540, Eau de Parfum versus Extrait, US prices, and five fragrances that share its saffron and airy amber.
Fragrances Like Le Labo Santal 33, and How Each One Differs
What makes Santal 33 what it is, what a bottle costs, and three sandalwoods reviewers compare it with: Ink Mark, Tam Dao and Santal Blush.
Tom Ford Fragrances: Where to Start, Signature or Private Blend
Signature or Private Blend, and which Tom Ford to try first by taste: sweet, oud, leather, fresh or fruity, with 2026 US bottle prices.
Bleu de Chanel EDT, EDP, Parfum and L'Exclusif compared
The four Bleu de Chanel fragrances, from Jacques Polge's 2010 original to Olivier Polge's darker L'Exclusif: how each smells, wears and costs.
Every Chanel Allure Homme compared, from 1999 to Superleggera
Six Allure Homme fragrances, from Jacques Polge's 1999 original to Olivier Polge's 2024 Superleggera: how each smells, wears and costs.
Every Acqua di Giò Compared: Original, Profondo, Parfum, Elixir
The 1996 original and every men's Acqua di Giò since: how they differ, which were discontinued or replaced, and what Armani charges in the US.
Ombré Leather Versions Compared: EDP, Parfum, Eau d'Ombré, Reserve
Tom Ford's 2018 Ombré Leather, the Parfum, Eau d'Ombré Leather and the new Reserve: how each smells, which to choose, and 2026 bottle prices.
How a Decant Is Made
From an original bottle to a smaller vial, filled with care.
Getting to Know a Fragrance
Give the first impression a little time.