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Jimmy Choo

Urban Hero

Eau de Parfum

SizeRetailGray marketPersonal sale
30 ml·$25 to $32·
50 ml·$30 to $35·
100 ml·$30 to $42$40

US dollars, before shipping and tax. A range runs from the lowest price to the typical one. Gray market means discount stores outside the house’s own shops and authorized retailers; personal sale means what collectors ask and sell for. A dot means too few prices to show yet.

Where to buy

30 ml4 stores
  1. GiftExpress$25
  2. Perfumania$32
  3. Fragrance Outlet$32
  4. ForeverLux$35
50 ml4 stores
  1. GiftExpress$30
  2. Perfume Empire$35
  3. FragranceNet$36
  4. ForeverLux$39
100 ml11 stores
  1. Aura Fragrance$30
  2. FragranceShop$36
  3. The Perfume Spot$36
  4. GiftExpress$38
  5. Perfume Empire$40
Show all 11 stores
  1. Maxaroma$42
  2. Luxury Perfume$43
  3. FragranceNet$45
  4. ForeverLux$50
  5. Perfumania$73
  6. Fragrance Outlet$95

30 ml on the gray market, last 90 days: down 22%

50 ml on the gray market, last 90 days: down 5%

100 ml on the gray market, last 90 days: steady

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More from Jimmy Choo

All 25 Jimmy Choo prices

Prices are gathered from public listings and may be incomplete or out of date. They are not an offer to sell or advice on what to pay. Updated November 7, 2026. Cabinet Noir is not affiliated with, endorsed by, or sponsored by Jimmy Choo.