Jo Malone

Wild Bluebell

Eau de Cologne

SizeRetailGray marketPersonal sale
30 ml·$62 to $73·
50 ml··$50
100 ml·$83 to $103$55 to $60

US dollars, before shipping and tax. A range runs from the lowest price to the typical one. Gray market means discount stores outside the house’s own shops and authorized retailers; personal sale means what collectors ask and sell for. A dot means too few prices to show yet.

Where to buy

30 ml4 stores
  1. Maxaroma$62
  2. The Perfume Spot$66
  3. Perfumania$81
  4. Fragrance Outlet$81
100 ml4 stores
  1. Maxaroma$83
  2. Perfume Empire$100
  3. The Perfume Spot$106
  4. ForeverLux$134

30 ml on the gray market, last 90 days: down 23%

100 ml on the gray market, last 90 days: down 8%

Personal sale by year

100 ml$89 in 2021, $55 this year
2021: $892022: $952023: $852024: $562025: $652026*: $55

Typical price each year. *This year so far.

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More from Jo Malone

All 33 Jo Malone prices

Prices are gathered from public listings and may be incomplete or out of date. They are not an offer to sell or advice on what to pay. Updated November 6, 2026. Cabinet Noir is not affiliated with, endorsed by, or sponsored by Jo Malone.

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