Valentino

Uomo Born in Roma

Eau de Toilette

SizeRetailGray marketPersonal sale
30 ml··$22 to $23
45 ml··$50
50 ml$110$60 to $77$55
100 ml$135$78 to $111$70 to $75
120 ml··$50
150 ml·$170 to $170$70

US dollars, before shipping and tax. A range runs from the lowest price to the typical one. Gray market means discount stores outside the house’s own shops and authorized retailers; personal sale means what collectors ask and sell for. A dot means too few prices to show yet.

Where to buy

50 ml11 stores
  1. Aura Fragrance$60
  2. Beauty House$63
  3. GiftExpress$70
  4. Perfume Empire$75
  5. The Perfume Spot$76
Show all 11 stores
  1. Maxaroma$77
  2. FragranceNet$84
  3. Beauty Encounter$85
  4. Maple Prime$88
  5. Perfumania$92
  6. Fragrance Outlet$106
100 ml8 stores
  1. eDiscount Perfumes$78
  2. Beauty House$91
  3. Perfume Empire$97
  4. Fragrance Lord$109
  5. Maxaroma$113
Show all 8 stores
  1. Perfumania$114
  2. Maple Prime$122
  3. Fragrance Outlet$132
150 ml2 stores
  1. Maple Prime$170
  2. FragranceNet$171

50 ml on the gray market, last 90 days: steady

100 ml on the gray market, last 90 days: steady

150 ml on the gray market, last 90 days: up 21%

Personal sale by year

50 ml$65 in 2023, $45 this year
2023: $652024: $752025: $482026*: $45
100 ml$85 in 2023, $70 this year
2023: $852024: $1052025: $702026*: $70

Typical price each year. *This year so far.

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More from Valentino

All 37 Valentino prices

Prices are gathered from public listings and may be incomplete or out of date. They are not an offer to sell or advice on what to pay. Updated November 6, 2026. Cabinet Noir is not affiliated with, endorsed by, or sponsored by Valentino.

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