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Juicy Couture

Viva

Eau de Parfum

SizeRetailGray marketPersonal sale
30 ml·$25 to $31·
50 ml·$36 to $45·
100 ml·$39 to $56·

US dollars, before shipping and tax. A range runs from the lowest price to the typical one. Gray market means discount stores outside the house’s own shops and authorized retailers; personal sale means what collectors ask and sell for. A dot means too few prices to show yet.

Where to buy

30 ml4 stores
  1. Beauty House$25
  2. The Perfume Spot$29
  3. FragranceNet$33
  4. ForeverLux$36
50 ml7 stores
  1. The Perfume Spot$36
  2. FragranceNet$38
  3. GiftExpress$39
  4. Maple Prime$45
  5. Perfumania$58
Show all 7 stores
  1. HottPerfume$70
  2. Fragrance Outlet$75
100 ml9 stores
  1. Perfume Empire$39
  2. Aura Fragrance$39
  3. GiftExpress$55
  4. FragranceNet$55
  5. ForeverLux$56
Show all 9 stores
  1. The Perfume Spot$57
  2. Luxury Perfume$58
  3. Maple Prime$75
  4. HottPerfume$80

30 ml on the gray market, last 90 days: steady

50 ml on the gray market, last 90 days: up 6%

100 ml on the gray market, last 90 days: steady

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More from Juicy Couture

All 21 Juicy Couture prices

Prices are gathered from public listings and may be incomplete or out of date. They are not an offer to sell or advice on what to pay. Updated November 8, 2026. Cabinet Noir is not affiliated with, endorsed by, or sponsored by Juicy Couture.