Juicy Couture

Viva la Rose

Eau de Parfum

SizeRetailGray marketPersonal sale
30 ml·$22 to $23·
50 ml·$22 to $30·
100 ml·$25 to $35·

US dollars, before shipping and tax. A range runs from the lowest price to the typical one. Gray market means discount stores outside the house’s own shops and authorized retailers; personal sale means what collectors ask and sell for. A dot means too few prices to show yet. We may earn a commission from store links.

Where to buy

30 ml2 stores
  1. FragranceShop$22
  2. FragranceNet$24
50 ml4 stores
  1. FragranceShop$22
  2. FragranceNet$29
  3. Maple Prime$31
  4. Beauty Encounter$49
100 ml10 stores
  1. FragranceShop$25
  2. Aura Fragrance$28
  3. GiftExpress$29
  4. The Perfume Spot$33
  5. Perfume Empire$35
Show all 10 stores
  1. FragranceNet$35
  2. Maple Prime$36
  3. ForeverLux$43
  4. Perfumania$100
  5. Fragrance Outlet$100

30 ml on the gray market, last 90 days: steady

50 ml on the gray market, last 90 days: down 55%

100 ml on the gray market, last 90 days: down 12%

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More from Juicy Couture

All 21 Juicy Couture prices

Prices are gathered from public listings and may be incomplete or out of date. They are not an offer to sell or advice on what to pay. Updated November 6, 2026. Cabinet Noir is not affiliated with, endorsed by, or sponsored by Juicy Couture.

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